The Big Man on Campus
Hear this …. HERE!
I-95s, Overpass of State Route 17, in Fredericksburg VA
(VOICE SPEAKS IN A COCKNEY ACCENT.)
"Okay now Road crew. Shoot your peepers over to the right. See the large low rise building, the parking lot, and the lovely campus grounds? You are passing a so-called “corporate campus”. The Big Man on campus is in fact a lizard. That’s because you are passing the corporate campus of GEICO Insurance.
In fact, the big lizard on GEICO's Corporate campus is the gecko. And no doubt you have heard, The GEICO Gecko, the most uncommon of creatures, is uniquely adapted to help people save money on car insurance.
2 Fast Facts: Here is a first: I bet you did not ever think that the GEICO Gecko is the most prevalent spokes-animal that speaks with a Cockney accent. Wow! Who would have thought?
Second Fast Fact: The GIECO Gecko claims that 15 minutes can save you 15% or more on Car Insurance. That's right. And you can CLAIM that discount after the end of this roadspoke. So Listen up my lovelies. You could save hundreds..
Since migrating from Texas in 1937 to focus on insuring Federal employees, the GEICO Gecko has become a force to be reckoned with. In the advertising world the cockney Gekko was voted America's favorite advertising icon in 2005.
Since diversifying to offer insurance to G Q Public and getting bought in 1996 by none other than Warren Buffett, our small green friend has traveled the country spreading the good news about GEICO.
The cockney lizard has captivated audiences of all ages. GEICO is now the second largest writer of private auto insurance in the United States. This 40 acre campus is home to several company operations including our favorite, the GEICO auto insurance division.
The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced “Gecko." As the brainstorming began, a quick doodle of a gecko appeared. Ad campaigns from the past have proven animals create a strong connection between customers and companies. Think Budweiser's Clydesdale Horses.
But a lizard? Any how, with this in mind, the Gecko came to life and made his debut in the 1999 television season.
But the Gecko is not alone. GEICO has launched concurrent ads with equally humorous characters. There’s camels yelling “Hump Day!” and silent manatees in T shirts. There’s even a walrus playing hockey.
The GEICO Cavemen promote commercials claiming to use their GEICO website is "so easy, even a caveman could do it”. Of course the metrosexual cavemen are deeply offended by this stereotype — and well should they be!
But the biggest threat to the Gecko’s job security came from a pork chop. Maxwell, the GEICO "Piggy" gave the Gecko a brief run for his money. If you can recall, Maxwell shouts a long "Whee" and appears in both radio and TV commercials.
Between the piggy, the caveman, the gecko, and 2,800 employees, GEICO is the largest private employer in Fredericksburg. This should make another character supremely happy — and that would be the Oracle of Omaha himself, Warren Buffet. Mister Buffet himself kinda plays a character, that of America’s richest granduncle!
But don’t you wish he was your Grand- Daddy? Common, dontcha?
With all that cash, just think how you would never care about what day it was. Humpday would be so easy it would be a thing of the past! Oh... Sorry Caveman.
Now, Tell your smart device you want to save 15% on Insurance.. When you get the time and are safely parked we will take you to the GEICO app. Oh and tell em RoadSpoke and the Gecko sent you!
#Geico #GeicoGecko #Gecko #Caveman #Humpday #Camel #OracleofOmaha #WarrenBuffet
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