Hear this… Here!
EXIT 284 I-95n to State Road 204, Route 1, Bunnel & Flagler Beach, near Crescent Lake, FL
“Upcoming and off to the left in that tangle of Cypress swamp is a sunlit span of water known as Crescent Lake. A large deep lake, it is famous as a prolific fishing hole — especially for Large Mouth Bass. Largemouth Bass are little fish that mean BIG business.
The fish inhabit ponds as small as large puddles and lakes as big as small states. Their range is from Canada to South Florida. Personally I can attest: even from muddy ponds, they taste good!
Because they and their even more feisty fast water cousins, the Small Mouth Bass are tough little fighters, they are pursued by hundreds of thousands of American Sportsmen and Sportswomen. And little kids too.
Likely you have passed Bass Pro Shops along I-95. These mega stores service the great American Angler. Founded by a sports man Johnny Morris, this chain of Recreation shops are themselves an 8 billion dollar business. They made a guy from Missouri who sold fishing gear from the back of a truck into a billionaire. Mister Johnny Morris today is worth around 6 Billion bucks.
Starting from a single shop along a well travelled Missouri road, Johnny Morris now not only owns Bass Pro but he recently bought the hunting fishing superstore chain, Cabela’s.
On top of being a sportsman the Springfield Missouri father of 4 is also a conservationist, which only makes sense when you consider there is no sportsmen if the eco systems are depleted. In fact in February 2019, no less than the Audubon Society honored Johnny Morris with its Audubon Medal for Conservation.
Why is that? Well, consider the joy fishing brings. I quote here a David verses Goliath Story from famed Fishing Guide Jim Porter…
…about a kid and his first fishing adventure.
Writes Mister Porter, “Well, so his name is Andrew and not 'David'. I still think the title above fits pretty good!!
He's 4-1/2 years old and weighs in at 35 pounds. And, Andrew Morrisette recently accomplished what most grown-up anglers have never done - he landed a 9-pound largemouth bass. On top of that, he got his trophy from a northeastern State where bass of that size are extremely rare.
On the 1st of June, Andrew and his Dad, Gary, took a trip to Darrah Pond in New Hampshire. Armed with a yellow grub, they proceeded to catch some small fish. Andrew had no trouble with that and proudly displayed his first fish for the camera.
After a short period with no strikes, Dad switched Andrew over to the Rapala minnow. In a few casts, Andrew called out that he was hung up. But, then, the snag started to SWIM. Suddenly, all dickens broke loose and the big bass busted the surface trying to rid itself of the Rapala. Andrew hung right in there and, with a little help from Dad to keep from being pulled into the water, eventually dragged the giant fish up on the sandy shore.
This time, Andrew said he was afraid of the fish because it was so big that his brother had to hold up the fish. As for Andy he was happy to stand behind the camera. That day Andy did not just catch his first fish, he also took his first picture!
But, all ended well for everyone. The big sow bass was released and Andrew got his pictorial proof of the catch of a lifetime. Who knows - maybe he and the bass will meet again when BOTH are older -- and bigger!”
Maybe this is why the Billionaire from Missouri got so rich. He is not selling fishing gear. He is selling experiences that families will remember forever.
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