David v Goliath: A fish story!

Hear the here: EXIT of the DAY
EXIT 284 I-95n to State Road 100,  Route 1, Bunnell & Flagler Beach, near Crescent Lake, FL


“Upcoming and off to the left in that tangle of Cypress swamp is a sunlit span of water known as Crescent Lake. A large deep lake, it is famous as a prolific fishing hole — especially for Large Mouth Bass.  Large Mouth Bass are little fish that mean big business.  The fish inhabit ponds as small as large puddles and lakes as big as small states. Their range is from Canada to South Florida. Personally I can attest: even from muddy ponds, they taste good!


Because they and their even more feisty fast water cousins, the Small Mouth Bass are tough little fighters, they are pursued by hundreds of thousands of American Sportsmen and Sportswomen. And little kids too. ​

Likely you have passed Bass Pro Shops along I-95. These mega stores service the great American Angler.  Founded by a sports man Johnny Morris, this chain of Recreation shops are themselves an 8 billion dollar business. They made a guy from Missouri who sold fishing gear from the back of a truck into a billionaire.  Mister Johnny Morris today is worth around 6 Billion bucks.  And we do not mean 6  billion male  deer.  We mean 6 billion "bucks" as in cold hard cash.  

Johnny Morris wants to share a little of that with you, therefore for the next 30 days if you go to a Bass Shop you get 20% off any purchase above $100 dollars.  To qualify, if you tap Deal Radar button and tell Siri or Google or Alexa right now you want to "Claim the Bass Store deal!"  Speak up.​

As if Bass Pro Shops was not enough, Johnnie recently bought Cabela's!  So the deal works there too!  ​ ​

On top of being a sportsman billionaire, the  Springfield Missouri father of 4 is also a conservationist, which only makes sense when you consider there is no sportsmen if the eco systems are depleted. In fact, in February 2019, no less than the Audubon Society honored Johnny Morris with its Audubon Medal for Conservation.      ​

Why is that? Well, consider the joy fishing brings.  I quote hear a David verses Goliath Story from famed Fishing Guide Jim Porter… ​

​…about a kid and his first fishing adventure.  Writes Mister Porter, “Well, so his name is Andrew and not 'David'. I still think the title above fits pretty good!!


He's 4-1/2 years old and weighs in at  35 pounds. And, Andrew Morrissette recently accomplished what most grown-up anglers have never done - he landed a 9-pound largemouth bass. On top of that, he got his trophy from a northeastern State where bass of that size are extremely rare.


On the 1st of June, Andrew and his Dad, Gary, took a trip to Darrah Pond in New Hampshire.  Armed with a yellow grub, they proceeded to catch some small fish. Andrew had no trouble with that and proudly displayed his first fish for the camera.


After a short period with no strikes, Dad switched Andrew over to the Rapala minnow. In a few casts, Andrew called out that he was hung up. But, then, the snag started to SWIM. Suddenly, all dickens broke loose and the big bass busted the surface trying to rid itself of the Rapala. Andrew hung right in there and, with a little help from Dad to keep from being pulled into the water, eventually dragged the giant fish up on the sandy shore.


This time, Andrew said he was afraid of the fish because it was so big, and Gary could not coax him close enough to be in the picture with it. So, all we see in the photo is a giant bass and Andrew Morrissette's boots.


But, all ended well for everyone. The big sow bass was released and Andrew got his pictorial proof of the catch of a lifetime. Who knows - maybe he and the bass will meet again when BOTH are older and bigger!!!”

Maybe this is why the Billionaire from Missouri got so rich. He is not selling fishing gear. He is selling experiences that families will remember forever.


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