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EXIT OF THE DAY: I-287 Exit 4 To: Hartsdale, New York
Happy Valentine’s Day! Okay Road Crew, since it is Valentines Day you are entitled to something sweet. So this Flash Deal is only good for the next 2 Hours. Buy One get one free! But First you must answer the Road Test. Yes, we know. Nothing is that easy, right?
So now for the Fast Facts. So listen up.
Fast Fact One: the next roadspoke was written and submitted to us by Jeanie and Stephen Cho. Steve and Jeanie are newly weds who live and run a business in Hartsdale. So that is extra sweet. Thanks Mr and Mrs Cho.
Ok so speaking about hot and cold, mix a hot summer day, a broken down truck, and a load of melting ice cream and what do you get? Answer: an empire!
In upcoming Hartsdale New York, a twenty-eight year old Greek immigrant's truck broke down on Memorial Day Weekend in 1934. He pulled into the parking lot of a pottery store. He was in big trouble since his load was all ice cream and it was melting. So instead of freaking out, he threw open the back and he started to sell. In a few minutes he sold his entire load.
He knew he was on to something. Later that year, he developed a secret soft-serve recipe, and concocted the “buy one, get one” promotional tactic. Funny coincidence huh?
Two years later, the Greek immigrant incorporated his business and bought the Hartsdale pottery store, which became the first location of his iconic Ice cream empire. His ice cream featured ice cream cakes and funny whales. And he himself became famous for his rough voice in radio and later in TV ads. He then anglicized his greek name. Who do you think that certain Athanassios Karvelas is better known as? Maybe you will recognize him better by the ice cream shop's name, Carvel!
Founder Tom Carvel was born in in Greece in 1906.
In the 1930's he invented a machine to dispense soft ice cream (which was also known as “frozen custard”). The machine would be the first of some 300 ice-cream related patents, trademarks, and copyrights held by Tom Carvel who incidentally, is also considered to be one of the founding fathers of the franchise system in America. He created characters and wedding cakes from ice cream. He even invented Fudgie the whale.
Talk about turning lemons into lemonade! Or rather turning a broken down truck into a sweet fortune!
Now for the Test. If you get right to Exit at the Next Exit and bear right to get you to the nearby Carvel ’s Ice cream and you buy one ice cream, what do you get free?
That’s right! So bear right now and in 2 minutes you will be enjoying a free carvel Ice cream. You will save money. And guess what? Your valentine will like it too! And also guess what? Jeanie and Stephen Cho will like it to, because super guess what? They own the Franchise and look forward to seeing you at their Carvels in Hartsdale!
Thanks Mr and Mrs Cho… Happy Valentines Day and many more.
#Carvel #TomCarvel #Hartsdale #Fudgie #StephenCho #JiniCho